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Trendy Language

The trends that bug me the most are linguistic. Some years ago I began noticing the process by which a new word or phrase, or new usage for an old word or phrase, enters the public sphere and spreads – or, to use a trendy term, goes viral. I think we can safely assume that technological advances have something to do with the way linguistic trends catch fire and spread these days. Linguistic trendiness has always existed, but technology has hastened and heightened the process.

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One response »

  1. In the corporate world, these trendy phrases are the easiest way to spot who’s on the way up, and who is not.

    That way, we can all be on the same page going forward, as we reach out to our associates, and then circle back to touch base and check understanding so that we’re all on the same page going forward….

    Hah! Love it!!–MS

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